PLACEMENTS on:1
Bylines in:1
BOOKED for:1
CLIENTS include:1
Speaker at:
Referenced by:1
Interviewees:1
CITED in:
South African Dental Journal,
Beauty Around The World: A Cultural Encyclopedia,
and St. James Encyclopedia of Hip Hop Culture.
Vast Reach
7.1 Million
ORGANIC VIEWS
STRONG RECEPTION
98.5%
FAVORABILITY
Premium Value
1.89x
AVG. CPM
27.7K
POST ENGAGEMENTS1
371,624
ACCOUNTS REACHED1
6,915
POST SHARES1
INTERVIEWEES INCLUDE:
50 Cent, Matthew McConaughey, Deion Sanders, Shaquille O'Neal, Mike Tyson, Khabib Nurmagomedov, Robert Greene, Tony Hawk, Rick Ross, DJ Khaled, French Montana, Bill Marriott, Ye.
Editorials
Newspapers like The Home News Tribune and The Napa Valley Register to The New York Times and U.S. Weekly's inaugural entrepreneurship issue on 50 Cent. Others include: Inc., CNBC, Insider, Entrepreneur, and Time on interpersonal skills.
Brief cultural histories for HuffPost and Highsnobiety. An op-ed for Forbes led to coverage in The Washington Post. Gerald Loeb-award winning commentator Michelle Singletary said in her column: "Brian Roberts... made a compelling argument... and I agree."
Leadership
I was Chief Communications Officer (CCO) of Carma HoldCo, a then $100M revenue-generating licensing company. I led external communications, including brand launches, local activations, and national partnership announcements, including for: Giant Eagle Supermarkets, Cleveland Cavaliers, Columbus Blue Jackets, and media opportunities for company talent.
SELECT EARNED MEDIA:
The Joe Rogan Experience, ESPN, This Past Weekend with Theo Von, Variety, Fox Business, & Men's Health.
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